#Vikings Head Coach Mike Zimmer invited the local beat writers to Winter Park today for lunch and film. pic.twitter.com/HRgcsjzdB3
— Vikings PR (@VikingsPR) March 6, 2014
New Vikings Head Coach invited local team beat writers to a lunch/film session Thursday at Winter Park.
The fact that the event was reported by the new Vikings Public Relations Twitter account (@VikingsPR) should be lost on no one.
The act was deliberate, strategic, and genius.